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Wednesday, January 5, 2011

A Letter to my Favourite Candy

Yesterday I decided to send my favourite candy, Starburst, an email. This is how it went:

Dear Starburst,

Your candy is my favorite. Even though it sometimes hurts my teeth, I refuse to give it up, and I eat it everytime I go to the movies.

Sometimes, however, there are too many oranges and yellows, and really, who likes those colours? Everyone loves the reds and the pinks. So I thought, why not invent one with just those colours?

Then I went to Boise, Idaho last May, and wandered into a Target. I nearly died of joy to see that there IS a Starburst pack of just the reds. I was overjoyed, but also saddened because we don't have them here in Nova Scotia. I am stuck with Original and Tropical.

I am also amazed upon viewing the Starburst website that there are even gummies, and jellybeans, which would not hurt my teeth like the fruit chews do. Why don't we have these in Canada?

Also, the 3 commericials on the website are wonderful. Whoever made them, give that person a promotion immediately. As a future journalist and some day famous writer, I commend their brilliance.

Thank you Starburst for your delicious, tasty goodness.

Sincerly,
Christine Thibeault



I would not bother to share that letter if I did not get a reply back. Which I did! Today! Here it is:

Dear Ms. Thibeault,

Thank you for writing to let us know about the difficulty you've had finding Starburst® Flavereds Candy in your neighbourhood.

The product line is brand new and as such may not be available to its fullest potential yet. Adding a new product to retail shelves does take time before it is available at all locations. Retailers have different schedules for reorganizing their shelves and some may not even allow a new product in until their next fiscal year.

Generally speaking, when a product cannot be found at the local level, it can be found at some of the larger chain grocery and drug stores. I will pass your comments along to our District Manager for your region and perhaps they can persuade some stores in your area to stock up on it.

It is possible that the stores in your area have run out of stock of the packs that are still available, and have not been replenishing their shelves. It may be worthwhile to bring this note to the attention of the managers of the various stores in your area. We cannot supply our product without an order for it. We often hear that store managers, when they ask their head offices, are not able to order certain products unless there is a special request. They may be able to stock the product as long as they see a demand for it.

Your patronage is greatly appreciated, and we hope you will be able to obtain your favourite brand in the very near future.

Sincerely,

Barbra North
Consumer Care Representative


I was overjoyed to receive this email, though I was a little sad they did not offer a lifetime supply for sending them such an awesome email. Maybe they will send me one without telling me as a surprise.

*dreams*

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